Campaign Promotion Checklist

The success of your campaign may depend on how well you promote it. While there is no single strategy that fits every campaign, the techniques collected below should be more than enough to get things rolling.

First steps

Do this right after launching your campaign.

• Invite the people you know
• Spark conversation by adding background information to the discussion area

Online promotion

If you’re trying to get hundreds, thousands, or millions of people to join your campaign, you must bring it to communities where potential members already hang out.

Check out our guides:

• Social news sites like digg.
• The Blogosphere
• Message Boards and Discussion Forums
• Social Networks
  • Guides to Facebook, MySpace, Twitter, and Meetup
• Find users on The Point

Offline promotion

If you are running a local campaign, sometimes the best tactic for spreading the word is to hit the ground.

• Post fliers
• Enlist local business in your cause
• Contact local (and/or national) media
• Table and flier at events
• Visit college campuses
  • Meet with student groups
  • Contact the campus newspaper