Learn More About The Point

Whether you’re asking people to do something or give money, people only contribute if they think it makes a difference. On The Point, all campaigns have a “tipping point” — people pledge to give money or do something, but no one does a thing until the conditions are met to make contributions worthwhile. That way, you can gather all the resources needed to be successful before anyone is asked to take action. The Point aims to fix the problems with online petitions, mass letter-writing tools, or many fundraising efforts — it’s not clear how participation translates into results.

Campaigns on The Point are results-oriented, create real incentives for change, and only ask people to act when it actually makes a difference. The Point rethinks group action from the ground up to leverage the Web, opening the door for solving problems that couldn’t be addressed otherwise.

In the workplace and elsewhere, there can be harsh consequences for being the first to stand up for a cause. The Point allows you to start and join campaigns anonymously - finally, a safe way to organize!

Identities of campaign members are revealed only once you’ve established safety in numbers and your campaign reaches its tipping point.

Our powerful widget allows you to take your campaign anywhere, including your website, blog, or social networks like MySpace. By copy/pasting a single line of code, people can join your campaign without ever leaving your site.

The campaign widget makes it easy for existing communities to leverage the power of The Point by taking campaigns to all the places where like-minded people exist.