Hey K C,
No doubt there are 50,000 people out there who support your mission – now you’ve just got to find them!
Anyway, a couple of questions/ideas I wanted to run past you for the campaign…
1) What exactly could Wal-Mart (wait, I forgot… they’re “Walmart” now) do to improve the situation? Is there a specific business practice that we could ask them to pledge to stop? I’m thinking that the campaign might be more compelling if it said, “Walmart, we want you to change this specific thing, and if you don’t, here are 50,000 people who will no longer be your customers.” What do you think?
2) Another way to structure the campaign would be as a carrot – you could try to entice Walmart with more business if they agree to change policy. So people who join the campaign would pledge to become passionate Walmart customers, but only if they promise to stop pressuring their vendors, or something like that. Not necessarily better, just a different way to go about it.
Just my 2 cents.
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