Share / Email Campaign Close

Campaign Details

Peter Zelchenko Oct 17, 2007
Posted by Peter Zelchenko

  • According to starbucks.com, “Starbucks’ philosophy is to continuously seek ways to reduce waste from our system in the first place, whenever possible. In addition to increasing recycling efforts, we take the following measures to reduce waste from our operations.” The site goes on to describe a 10-cent discount for people that use “commuter mugs” and the “Grounds for Your Garden” program, which “encourages” the reuse of used coffee grounds for composting.

    While these may seem like noble efforts, Starbucks can make a great difference by starting with the basics. In 2000, the company announced its plan to partner with the Alliance for Environmental Innovation to begin using reusable cups for in-house coffee – like most non-chain coffee houses – but today, one cannot get coffee in a ceramic cup at all Starbucks stores, and in many cases one cannot get an espresso shot in anything but paper. While “purchasing paper with higher levels of post-consumer recycled content and unbleached fiber is a measure Starbucks is taking to minimize [its] environmental footprint,” setting a target of ”30% post-consumer content in our paper purchases,” the reduction of unnecessary paper usage is, plainly, the simplest solution to this problem! According to Alyssa R. with the Starbucks Customer Relations Department, “there is not currently a policy requiring our stores to have” reusable cups.

    We have an action that is guaranteed to draw Starbucks’ attention to the obvious solutions to this major problem. With 10,295 Starbucks stores in the United States, the numbers stand to make a difference. (According to the Starbucks company fact sheet, there are 6,566 company-operated stores and 3,729 licensed stores.) If an average of only 10 customers per store commit to action, we will have an army of 102,950 consumers!

    When 102,950 people join this campaign, we will begin writing our names on our paper cups in our future Starbucks “for here” orders we receive and insist that they remain on a shelf, to be reused the next time we return to the store.

    The object of this is not to antagonize the baristas! They are our friends and they have their own problems with Starbucks. We want Starbucks corporate to wake up to this problem.

    Related links:
    Wikipedia entry on Starbucks
    Alliance for Environmental Innovation 1997 statement
    Starucks/Alliance for Environmental Innovation 2000 plan
    Starbucks Corporation
    About Starbucks
    Starbucks company fact sheet

  • In answer to the charge that this is unsanitary, that’s the point. This is a protest. We want the chain to hear from people all over the world—areas where they do use ceramic, and areas where they don’t, company-owned stores and franchises—that we know they do not consistently offer ceramic cups. (We have one at Duquesne University that was exposed for encouraging recycling, but then dumping all the recycling back into the trash.)

    Having people walk in one day, all over the country / world, and ask Starbucks to save their paper cups would be strange and freaky enough to get media attention, but not rude or confrontational.

    I happen to be one of the original shareholders—not much, but still—a shareholder—and if this gets close to tipping, I’d be glad to figure out how to introduce a resolution at the shareholders meeting in response to this.

    So yeah, let’s work outside and inside, and make the change happen.

  • I work for the company. after being with them for nearly a year now, and working in two VERY different states (CA to TX—think about the difference in the people, even), I’ve gotten a good look at how wasteful and careless people are.

    I get reusing paper “for here” cups. for the most part I only ever receive “refils” for brewed coffee. in order for the customer to get the 50 cent coffee refill, they are required to bring back the cup they originally had at first. otherwise, we do charge them for the full value of the drink if they don’t have a cup. EVEN if they had been sitting in the lobby for 4 hours. you throw it away, you lose your discount.
    rarely do people get ceramic mugs for their drinks, mostly because people aren’t going to sit around in the Starbucks. and even the people that do, for the most part, always want their drinks in the paper cups.
    if a customer brings in their own cup (when they come in for their first drink) then we ring them up for a 10 cent cup discount. Starbucks DOES have ways to thank the customer for reusing and saving—you save money on whatever drink you get.

    it is NOT unsanitary to reuse your paper cup or even plastic cup for a drink. what IS unsanitary is not rinsing out the cup (for hot cups we pour a bit of hot water from our brewer dispenser and swish it around to get whatever last-drink residue there may be hanging around in the cup… and cold cups, if it’s not water, just use the sink and rinse it out. simple and easy enough.) before putting the new beverage in it. health code states that we are not allowed to hand out a drink without a lid—but if the customer keeps their lid, IN THEIR HANDS when they want a refill, we don’t have to give them a new lid (we just aren’t allowed to touch their used lid) even after we hand their drink back to them. this usually only pertains to brewed coffee anyway. most people do not get refills for things other than iced tea and brewed coffee but all of the same rules and ideals go with even lattes or frappuccinos. just rinse it out-although you don’t pay 50 cent refills are only for iced coffee, tea, and brewed coffee.

    but the only real issue with this campaign here is that we can’t just have a bunch of used “for here” paper cups sitting around—there would be massive health code issues, along with the fact that Starbucks partners need to keep their store neat and orderly. the partners themselves need to use and keep one cup for the drinks they have all the time throughout their shifts (like I do, and I try to keep my cup unless someone throws it away, which happens more than often… because of clutter in the store and such)
    I don’t believe that customers would feel very “safe” having to drink out of the same paper cup they had their latte in yesterday. the paper will get nasty, and for the most part people are pretty sloppy with their drinks…
    the plastic cups are MUCH MUCH more of an issue than the paper cups. especially with all of these women who demand their venti frappuccino be double-cupped with a hot cup sleeve. now that, my friends, is beyond ridiculous.
    let’s charge them a fee-for the wasters.

    the fact that stores don’t always have enough ceramic mugs and cups and glasses and such is just annoying. of course, if your store is mostly a drive-thru store and you hardly have any customers coming inside and staying, it would make sense. but all stores need to be equipped properly with what they need based on what the customers like. a lot of customers, like I said before, just don’t like to have their drink in a ceramic mug.

    and what about the folks who stay in a Starbucks with all their pastries and whatnot and demand a shopping bag to carry them in to their table 5 feet away, then throw away the bag? we can REQUEST that people reuse, recycle, and think twice before wasting so much plastic and paper, but it all still comes down to the actual consumer, the customer… the person with all the requests in the world for their one drink. a carrying tray for 2 drinks is a bit annoying, but it’s understandable.

    and the fact that some stores are required to double-cup/sleeve venti hot coffees and venti hot teas… makes sense, but it is still wasteful. customers are spoiled and get angry if they don’t get what they expect. a zillion little things on, in, and around their cup. many people do not agree with me, and for the most party even with my fellow baristas, no one shares the same opinion as me and I’m dubbed as “radical” or “insane” or “nuts” about my requests for recycling and conserving.

    for example: a “regular” customer comes in. she’s probably in her early to mid twenties, fake-nice voice, not very thankful, but what you’d expect (to be honest, and I don’t that in a mean way). she will get an “inexpensive” drink (what ISN’T expensive at a Starbucks-it’s a luxury!), or fuss with the barista to get an expensive drink at a lower price (like the “ghetto latte” customers who get two or three shots of espresso in an iced cup or even hot cup with ice, basically leaving more than 6 inches of room. they then go to the CONDIMENT bar the meaning of condiment not applying to them or something? and fill up their cup with half and half. basically avoiding paying the latte amount when so many people do-unfair and rude, quite cheeky. it’s not about the fact that we didn’t make the extra dollar or two, but more about the principal, and the fact that the baristas now have to go fill up more carafes sooner… etc etc. milk is NOT cheap and they’ve cheated us basically)…
    and she always asks for an ice water… “oh yeah, can I get a venti ice water… double cupped with a sleeve?” the last time she did this (and thank goodness she didn’t ask for the double cup, extra plastic… I would’ve blown up if she had) she asked for a sleeve, and I did, as I always do, politely ask her if she would use a napkin or two instead (because unless you have some sort of MEDICAL condition which entitles you to use a sleeve with your iced drink, it’s just ridiculous and cheeky in my opinion) and she immediately frowned, got an attitude, and stormed off by saying “yeah I GUESS”… didn’t even get her napkin. the fact that she was so bothered by me asking her that just blew me away. is it the “I’m so spoiled” factor? the fact that people have become accustomed to using sleeves and double cups and extra this and that to their one stupid drink? or is it just pure greed. the Starbucks complex. “I go to Starbucks and look how special I am, I have 6 different logos with my coffee” …..

    I even go so far as to leave a silly/light/polite message on sleeves in a little basked on the hand-off counter for all the ladies and gentlemen who insist on using sleeves with their iced drinks asking them to think twice or to grab a napkin instead. my fellow co-workers have laughed at me and told me to stop because “it’s stupid to care about what the customers do”…
    I feel SO passionate about conserving and not wasting one single little thing that I get FURIOUS when I hear or see someone get a sleeve with their iced drink… enough to make me QUIT Starbucks (I rarely EVER went to a Starbucks before I worked for them) just so I don’t have to see or hear or deal with it ever again. co-workers tell me to just give up, to shut up about it and don’t mention it to customers in case I offend someone. I’m pretty sure I have offended people, no matter how polite I am about it, I see the expression on their face when I ask them “do you recycle?” or “would it be cool that you use a napkin instead on that ice water because we’re all trying to conserve?” and I get flustered and embarrassed because they look like I just asked them to commit suicide or something. that deer-in-the-headlights gaze. “WHAT, a Starbucks person saying I shouldn’t use a sleeve on my frappuccino! HOW RUDE!!!!!!!!!!!! I NEED THIS!! I NEED AN EXTRA CUP SO IT FITS BETTER IN MY CUP HOLDER!!!!!”
    GOD, Starbucks and Solo and Berry Plastics DESIGNED the cups, lids, and sleeves a certain way so you wouldn’t NEED extra this and that on your bloody drink! and how often does someone hold their frappuccino in their hand until it goes numb from the cold? that doesn’t happen. people put down their drinks, people drink them quickly enough so that there isn’t even COLD touching their hands…
    no, but it’s because a lot of these (excuse me for saying) “prissy” “spoiled” (whatever you want to call them) women (and truly, I’m not trying to single-out women ESPECIALLY since I am one, but it’s just a mere fact. gosh I should make statistics on these things), especially older women (and a lot of the teenage/twenty-somethings)… who, for the most part, are all very self-centered/concerned, typically unpleasant during the whole ordering/drink-making process, and demand or expect you to know that they want their frappuccino/iced caramel macchiatto/iced tea double cupped with a sleeve, with a straw inserted and everything. (it’s irrelevant that these folks don’t tip, they rarely/never say “thank you”, and they usually keep on their sunglasses or stay on their phones… oh wait! this hardly even pertains to my experience in a wealthy high-volume Los Angeles Starbucks. I’m talking about suburban-Houston, Texas.)

    you request that these customers do a little something different. they don’t want to change, they want what they want in a very particular way, and how dare you ask them to use a napkin instead of a sleeve.

    I could go on and on and on and on and ON forever about so many things relating to Starbucks, recycling, waste, customers, attitudes, and the general vibe I get working at a Starbucks about all of these relating issues… I’m sure that no one will read what I have to say or think I’m probably extreme in my views and unreasonable.
    I say, just WORK at a Starbucks for a little while and see it all for yourself.
    one would expect Los Angeles, California to be more environmentally conscious than, say, Houston, Texas… and it’s completely true. it’s all about the people, the vibe, the general way of life. until Texans get a grip on how much they waste and how easy it is to save and recycle, they will keep wasting. and until Starbucks puts a fee on extra cups and this and that, people will continue to waste freely. I’d love to hear people complain about how ridiculous it is for them to have to pay 30 cents extra for extra cups and such (and how about the people that want free ice waters (fair enough, I am more than happy to give someone a cup of water, but the freeloaders that come in regularly just for water and nothing else is a bit annoying) and free cups of whipped cream and this and that) just so I can laugh at THEM and point out how ridiculous it is that they need 2 plastic cups surrounding their drink just because it’s prettier that way.

  • Anonymous

    i hear ya sister, and i read all that you had to say. you did go on and on but i totally get it and it is sad (to say the least) that others don’t get what they are doing or just don’t care. parents need to be the teachers. i will not get a drink unless i remembered to bring my cup, and we try not to take a bag (i usually have one) or ask for a plate. i tell my children i will not purchase a milk in a container that does not recycle, they ask for one almost every time so it takes repetition but they will get it and pretty much do at the young ages of 5 and 7. and i tell them it is a treat to go to starbucks, not something we are going to do every day like they see their aunt and grandmere do… two more of those individuals who just don’t care. (i gave them re-usable starbuck mugs.. do you think they could actually use them? that would be inconvenient now wouldn’t it?) the whole inconvenient truth. keep suggesting to your customers ways to save the planet. i love it when i see a sign on the sleeves. sometimes all it takes is someone pointing it out for others to “see”.

  • i have not had coffee at starbucks in about 4 years .they should try to sell reusable travel cups and give a discount to any one who brings the cup back to be reused

  • Anonymous

    What about compostable cups?

    If Starbucks were to switch to compostable cups in place of the plastic cups, on-the-go customers would not be faced with the dilema of staying in to enjoy a cup of joe in a ceramic cup or having to leave with a one-time-use plastic cup.
    More Info: http://www.worldcentric.org/biocompostables/cup…

    Although in order to be completely sustainable Starbucks should see to it that the cups are then composted, but at least on-the-go customers have the option of composting the cup themselves and feel good about supporting the compostable technology industry.

    I would be thrilled if Starbucks had ceramic cups for “for here” orders because I do not always have my coffee mug with me and sometimes I spontaneously drop in for a cup of coffee. I wish that coffee shops would be more innovative coffee like Kean Coffee!!!!

    http://www.keancoffee.com/

  • Mindy

    I was stunned to learn that Starbucks will not sell ceramic & metal reusable mugs for coffee & tea. I had always taken my coffee to go & was pleased to learn that their paper to go cups were made primarily of recycled materials. Not so happy to find out that it could not be recycled after consumer use. Close only counts in a game using a horse shoes. It got worse when I found that Starbucks won’t even let you get your coffee in a coffee mug you bring in “for here.” It really is a case of my way or the highway. OK. it is easier for Starbucks to use only one type of container in terms of washing cups they own & in terms of the quantity of coffee or tea that goes into the various cups used “for here.” That’s actually pennies. The cost is in the number the paper cups used. Not using those would save Starbucks money, so I’m confused. Guess it’s a matter of qty control. My Starbucks friends & I will try for a set period of time to ask Starbucks to fill our “for here cups;” if it doesn’t work out, we will move on to a place that encourages use of the consumer’s cup or free coffee if you buy new mug/
    ‘’’;

  • Mindy

    I was stunned to learn that Starbucks will not sell ceramic & metal reusable mugs for coffee & tea. I had always taken my coffee to go & was pleased to learn that their paper to go cups were made primarily of recycled materials. Not so happy to find out that it could not be recycled after consumer use. Close only counts in a game using a horse shoes. It got worse when I found that Starbucks won’t even let you get your coffee in a coffee mug you bring in “for here.” It really is a case of my way or the highway. OK. it is easier for Starbucks to use only one type of container in terms of washing cups they own & in terms of the quantity of coffee or tea that goes into the various cups used “for here.” That’s actually pennies. The cost is in the number the paper cups used. Not using those would save Starbucks money, so I’m confused. Guess it’s a matter of qty control. My Starbucks friends & I will try for a set period of time to ask Starbucks to fill our “for here cups;” if it doesn’t work out, we will move on to a place that encourages use of the consumer’s cup or free coffee if you buy new mug.
    ‘’’;

  • uh…

    they do sell reusable / travel mugs in every store i’ve been in.

    they do give a discount for using your own cup in every store i’ve been in.

    the store i worked at had cafe style mugs ready to serve in- customers just had to specify that it was “for here”. that’s right. all they had to do was ask.

    don’t get me wrong. i’m not a starbucks fan – they get PLENTY wrong.

    but in every single store i’ve been in, the opportunity to reduce cup waste has been one the customer or consumer should have taken some responsiblity for.