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Call to Arms! announced over 4 years ago
- THE PITCH
Enough has been said about the crisis facing women today, it’s time for a major media conduit to take action. As the Dove campaign has shown, encouraging women to embrace their natural bodies and building young girls self-esteem can be beneficial for females and drive consumer dollars. Let’s use this method by offering our purchasing power in exchange for influence.
Everybody that joins this campaign fights the ‘bad body image’ hysteria sweeping the nation. Each person signed up commits to buying at least two copies of the first magazine that publishes an issue where at least the feature photo shoot and cover does not have any airbrushing.
Why at least two? The issue would double in sales, making this campaign attractive to the publishers. You can give the extra copy to a friend who doesn’t know her own beauty. Spread the word that the standards for beauty we are not always what we see in the mainstream media.
Launched over 4 years ago