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Show Our Beauty: A Challenge to Women's Magazines

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Call to Arms! announced over 4 years ago

OBJECTIVE
Get a major magazine to publish an issue without airbrushing or photoshopping the models in any of the features or the cover.
TERMS

If this objective is met, then Buy at least two copies of the magazine.

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You only act if the objective is met!
so we can let you know when you're successful!

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THE PITCH

Enough has been said about the crisis facing women today, it’s time for a major media conduit to take action. As the Dove campaign has shown, encouraging women to embrace their natural bodies and building young girls self-esteem can be beneficial for females and drive consumer dollars. Let’s use this method by offering our purchasing power in exchange for influence.

Everybody that joins this campaign fights the ‘bad body image’ hysteria sweeping the nation. Each person signed up commits to buying at least two copies of the first magazine that publishes an issue where at least the feature photo shoot and cover does not have any airbrushing.

Why at least two? The issue would double in sales, making this campaign attractive to the publishers. You can give the extra copy to a friend who doesn’t know her own beauty. Spread the word that the standards for beauty we are not always what we see in the mainstream media.

ORGANIZER
Clare Ondrey
message Launched over 4 years ago
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