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I also added the story to Mixx: http://www.mixx.com/stories/1946200/show_our_be…
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There are 1 announcements , 10 topics , 41 posts , 30 voices
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Call to Arms! announced 3 months ago
- OBJECTIVE
- Get a major magazine to publish an issue without airbrushing or photoshopping the models in any of the features or the cover.
- TERMS
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If this objective is met, then buy at least two copies of the magazine.
- JOIN NOW
- You only act if the objective is met!
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- THE PITCH
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Enough has been said about the crisis facing women today, it’s time for a major media conduit to take action. As the Dove campaign has shown, encouraging women to embrace their natural bodies and building young girls self-esteem can be beneficial for females and drive consumer dollars. Let’s use this method by offering our purchasing power in exchange for influence.
Everybody that joins this campaign fights the ‘bad body image’ hysteria sweeping the nation. Each person signed up commits to buying at least two copies of the first magazine that publishes an issue where at least the feature photo shoot and cover does not have any airbrushing.
Why at least two? The issue would double in sales, making this campaign attractive to the publishers. You can give the extra copy to a friend who doesn’t know her own beauty. Spread the word that the standards for beauty we are not always what we see in the mainstream media.
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Recent Discussion
Hello to everyone that has joined the campaign! First, I want to say “THANK YOU.” You have inspired me to put all my efforts into this project. I just wanted to send an announcement out that outlines what those efforts have been and how you can help them!
Your help has come first and foremost by joining the campaign. If that is all the time and effort you can donate to the cause – thank you for that! This email is intended for anyone else that feels particularly strong about this issue, as I do, and I promise that this email will not be followed by any more unless there is some MAJOR news.
What we need right now? More attention to the campaign.
How can we do that? By getting more memberships.
Why? Publishers and media will be more likely to publish an issue/pick up this story if they know that tons of people want it!
The most important thing you can do? Get a friend to sign up. Get your mom, your little sister, your daughter. Send it on to your family members, your sorority, your volleyball team, your facebook friends, and any other group you know that there are women who might want to see a cover without the warping and changing so common now.
What have I been up to? First, I have been busy sending this campaign to everyone I know and their mothers (literally). The campaign is getting attention on the blogosphere after it got started with the Jez post, but there is plenty more to be done. Have a blog? Write about it! Know a good blogger? Send this to them as a tip!
I’m also sending the campaign and the wonderful responses I’ve gotten on to media outlets. Who better to cover a magazine story than the mainstream media? Someone will listen to this challenge that we’ve presented to magazines!
I am trying to exhaust every outlet and every possibility online, and that includes sites like Diggand Yahoo Buzz. If you have accounts on either of these sites, feel free to Digg the campaign or Buzz— it up.
Again, thanks for joining, and if you made it this far, thanks for reading!
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Last 6 replies
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Joe Harrow replied on Aug 29, 2008I voted it up. This is one of my favorite campaigns on the site. I told all my friends, everyone should do the same.
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Paul Foppe replied on Oct 8, 2008Wow!!! What a great idea. The video really sold me on how much photoshop can affect the final image.
Here’s another slideshow video on how much photoshop can alter the photo one sees in a magazine. http://www.youtube.com/watch?v=aHLpRxAmCrw&feat…
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Anonymous replied on Nov 25, 2008Wierd idea.
If you had a face like a pizza, wouldn’t you want to be photoshopped a bit?
It’s not all photoshop any way-they have this stuff called ‘makeup’ these days.
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Clare Ondrey replied on Nov 25, 2008Weird idea – but not really understood by you I see.
The longer this campaign has gone on, the more I’ve heard people make this (or similar) comments.
There is a middle ground between asking a magazine to not completely change a woman’s bone structure with photoshop and asking them to put someone with ‘a face like a pizza’ (what is this, Animal House?) on the cover. I know photoshop very well and I know what professionals ’shoppers do to pictures. Trust me, there could be a compromise for a magazine cover.
It’s amazing that so many people can support this idea, and yet so many can also get so threatened by it. This is why it’s important for women to stay positive and support each other in all sorts of ways!
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Kevin Rudd announced that, in Australia, if a model’s picture has been altered, the magazine or whoever is doing it, has to put out a statement saying that the picture has been altered.
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Paul Foppe replied on Oct 27, 2008
That’s a great first step. Does anyone know if other countries do anything similar?
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Outdoors2 replied on Nov 24, 2008Being a father to two Beautiful young ladies, I have always been conscious to the medias attention to keeping their images “Perfectly Presentable” Thankfully my girls have been very comfortable with their selves and realize the inner beauty they possess.
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What a great idea. I think it’s creepy how photoshopped everything is nowdays. It gives men a very distorted standard of beauty that doesn’t even, in reality, exist (and may not even be physically possible).
It’s shocking how “anorexic chic” is the new look with actresses. It was like that in the 80’s, then in the 90’s we had the Supermodels like Cindy Crawford, Linda Evangelista, who looked healthy and muscular. Now it is a freak show to see who can look the most sunken-in. I don’t understand it.
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