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Hasbro—-I practically grew up with you. I learned business skills from Monopoly® and construction skills from using Tonka® toys. I had Play-Doh®, Risk® and a Spirograph®. Spent hours playing with my G.I. Joe.
But you’ve gone too far with your attack on Scrabulous. Yes, it’s a direct copy of your wonderful board game. We know that. You know that. But times have changed, and sometimes you have to give a little to get a little. By allowing Scrabulous to go unfettered, you’ll sell more Scrabble® games. You’ll build brand goodwill. People will love Hasbro and all it stands for—which is quite a bit, considering the long history of the company (which, although public, is still run by the original Hassenfeld family).
Take a look at the most recent Wired magazine. The cover article is about how “Free” is the future of business.
This is exactly the concept you need to embrace: give away the blades, sell the razors. Give away Scrabulous, sell the board game. This could be a new beginning for Scrabble, which you must admit, is a mature brand, having been around since WWII.
All we’re asking is that you allow Scrabulous to continue free of charge to the users. Work out a deal so everyone, including the millions of fans of Hasbro and Scrabble® is happy.
