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OBJECTIVE
Illustrate the effects of the new regulations in children's clothing
TERMS

If we reach at least $1,400, then We will inform readers of the dangers of lead in children’s apparel and effects on businesses.

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THE PITCH

The story will examine the impact the Consumer Product Safety Improvement Act will have on efforts to eradicate lead poisoning in children (who are sickened by the final products); on manufacturers and retailers (who buy and sell the finished products), as well as on the global economy (who make the charms, sequins and buttons that are sometimes made with lead-based materials). The story will delve into the long-term health effects of lead poisoning in children in Los Angeles and provide links to sites where readers can get more information on the topic. The story will talk about how well-meaning government and environmental groups have tried to eradicate lead poisoning in children’s clothing but jeopardized their efforts by not working with business groups to come up with a law that is easy to comply with, is inexpensive and saves or generates income. The piece will also explore other solutions to the lead-poisoning problem. Video: http://www.youtube.com/watch?v=49HQGNwljSw

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message Launched over 2 years ago
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Recent Discussion

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