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Country of Origin Labeling
Country of origin is the country of manufacture, production, or growth where an article or product comes from.
The campaign is limited to meat only for two reasons:
- It is too much to expect Kroger to initiate a massive new labeling system on all of its products over night, and
- Meat is by far the most dangerous food item, where COOL is most important. Hopefully this campaign will not only make Kroger comply and encourage the industry to follow suit, but it will encourage companies such as Kroger to pressure congress to enforce laws which already should be requiring COOL for US grocery retailers.
Why target Kroger?
Kroger announced a revenue of $60 Billion last year, making it the third largest retailer, and second largest grocery retailer in the US (after wal-mart. Home depot is also bigger, but not a grocery store). It is the ideal target because a Wal-mart campaign of this nature is not realistic, and Kroger stands much to gain by being the first major grocery chain to enact COOL. This will give them a much needed competitive advantage over Walmart and help win back Whole Foods/Trader Joe type consumers.
Why 30,000?
Although Kroger is huge, a 30,000 boycott is more than adequate. Grocery stores operate on such a small profit margin and can’t afford to lose customers.
For more on COOL:
