Just call it a smoothie.

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OBJECTIVE
Starbucks should ditch the "Vivanno" brand and just call them smoothies
TERMS

If this objective is met, then we will start buying these (admittedly delicious) drinks

JOIN NOW
You only act if the objective is met!
so we can let you know when you're successful!

Note: your identity will be revealed when the campaign tips. (read why).
This is how you'll be known in this campaign

put this campaign on your site
THE PITCH

Starbucks, why must you take every opportunity to fan the flames of our guilt? It’s hard enough to buy a $3 coffee when half the world makes less than that every day. But to add insult to injury, you make us order it with words – tall, grande, venti – that punctuate the burden of our privilege.

Now you’re selling smoothies. But they’re not smoothies — they’re Vivannos. Forget it. The buck stops here. I’m never going to buy a Vivanno. I’ll buy a smoothie though should you choose to rename them.

Join this campaign. Let’s send Starbucks a message that they can make money without forcing us to speak their language.

ORGANIZER
Andrew Mason
Andrew Mason
message Launched over 3 years ago
TAGS
CHANNELS

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hayee
hayee started this discussion on Mar 23, 2012

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