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OBJECTIVE
To get Aaron With to retract his incorrect statement about (RED) on his Bono campaign.
TERMS

If we reach at least 100 people, then read (RED)'s explanation on how it doesn't spend $ on advertising in the comments of Aaron's pitch.

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THE PITCH

(RED) responded to Aaron With’s allegations on ThePoint: “(RED) has not spent any money on advertising. (RED) gets the corporations to spend a portion of their EXISTING marketing budgets on promoting (RED) products. In response to the notion of why companies don’t just donate their marketing budgets, the simple fact is that corporations are not in the business of donating marketing budgets. They are in the business of creating products, marketing them and delivering value for their shareholders. (RED) intersects that process and convinces them to channel some of this power to raise funds to buy AIDS medicine for people who otherwise couldn’t afford them. If these companies weren’t advertising (RED) products, they’d be advertising regular products that don’t generate money for the emergency of AIDS in Africa AND they definitely would not be donating those budgets.” No matter how you feel about Bono, Aaron should retract his statement about (RED) money, since it’s not true.

ORGANIZER
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Max Bernstein
message Launched 5 months ago
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