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- OBJECTIVE
- Facebook must offer an application-free alternative
- TERMS
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If we reach exactly 3,000 people, then we will (temporarily) suspend our accounts
- THE PITCH
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When it first launched, Facebook was a clean and efficient networking tool used primarily by college students. As the site grew, it began to accommodate high school students and company workers. Currently it allows anyone to join from any network. While Facebook’s expansion is harmless, other developments have sacrificed the integrity and simplicity of the site.
The Problem
In May 2007 Facebook opened up its doors to third party development, likely in response to the sudden influx of new users and the potential profits to be made from letting other companies write programs for the site. Facebook went from looking like this:
to this:
Some applications may be fun or useful, but a glut of applications simply degrades the site’s formerly simple and elegant interface and turns it into a Read More
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Recent Discussion
When it first launched, Facebook was a clean and efficient networking tool used primarily by college students. As the site grew, it began to accommodate high school students and company workers. Currently it allows anyone to join from any network. While Facebook’s expansion is harmless, other developments have sacrificed the integrity and simplicity of the site.
The Problem
In May 2007 Facebook opened up its doors to third party development, likely in response to the sudden influx of new users and the potential profits to be made from letting other companies write programs for the site. Facebook went from looking like this:
to this:
Some applications may be fun or useful, but a glut of applications simply degrades the site’s formerly simple and elegant interface and turns it into a slightly less muddled version of Myspace. Some of the apps are just completely obnoxious and take away from the quality that made Facebook an attractive site to begin with.
The Purpose
This campaign is not asking Facebook to get rid of apps, since there are certainly plenty of people who love them—it is simply asking the programmers to develop a filter that people can use to surf an app-free version of the site. In other words, provide a “simple” interface with applications hidden that users can turn on and off.
The Action
If 3000 people join we will all suspend our accounts on a given day and send Mark Zuckerberg (CEO) asking for a voluntary filter for the site. We will send a message to him via Facebook before deactivating our account. His profile can be found easily by searching for his name, and the ability to send messages is NOT limited to just Harvard students. Anyone can do it.
It is probably not difficult to create an option for a cleaner interface and therefore a small incentive of potentially losing 3000 users is enough.
The Point
This does not require you to delete your account, since that is almost impossible with facebook. Instead we will use an option that deactivates your account but allows you to restore it with all your contacts intact.
This is done by going to “Account” at the top right of the page and down to “deactivate.” Our reason will be “other” with a short message and a link to the campaign.
If we get enough people we can discuss how long we should deactivate it for, but one week to a month should be enough.
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