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Further information on HFSC announced 4 months ago

OBJECTIVE
To get a major US cola company (Coke, Pepsi, RC) to switch their sweetener from high fructose corn syrup (HFCS) back to cane or beet sugar
TERMS

If this objective is met, then we agree to buy soda from the first company that stops using HFCS and switches back to cane or beet sugar

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THE PITCH

High fructose corn syrup (HFCS) became cheaper than sugar in the 80s due to corn subsidies as well as import quotas & tariffs on sugar. Today, most US food & beverage producers use HFCS instead of sugar, & Americans consume 70 lbs of HFSC annually.

HFCS has dangerous effects on public health & the environment.

Various studies link HFCS to rising rate of obesity & to the spread of diabetes, and most HFCS is made from genetically modified corn.

HFCS is part of a larger environmental problem. Subsidies on corn have increased US corn production to unsustainable levels. Corn depletes soil of nutrients, requires more pesticides & fertilizer while weakening topsoil, & most growers don’t rotate corn with nutrient-repleting crops.

Our government has failed to address the problem. Consumers must pressure food & beverage companies to switch to cane or beet sugar. Let’s start with the cola companies. We’ll buy the first major US cola to switch to cane or beet sugar.

Further Information…

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Home_economist_square Envelope message Launched 4 months ago
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Recent Discussion

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Maggie Sasso started this discussion on Sep 20, 2008

I recently watched the King Corn documentary (they have it on Netflix on demand for easy viewing) This is a really great documentary on a very serious and interesting topic. The corn industry is effecting everything from our life span to unemployment.

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    Maggie, so I watched King Corn this weekend on Netflix on demand. Wow. Growing up in the farming suburbs of Chicago, I’d just sort of naively assumed corn is corn. And I kind of wondered how we ate so much corn in our daily diets given how much corn was growing around me in the midwest.

    The documentary brings up so many issues from the diversity of the corn seeds, the government subsidies for farmers to grow corn in the first place, and how such a large percentage of corn is for either animal feed or for production of high fructose corn syrup. Anyways, thanks for the movie recommendation.

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    The King Corn web site has a link to Take Action. One of their more interesting suggestions was to avoid high fructose corn syrup for a week. That will be an interesting experiment. I copied their full text below if others are interested:

    1. Write to your congressperson. A new bill is drafted every five to seven years, so your ongoing input helps inform your rep about the changes you’d like to see in the future. If you don’t know who your reps are, you can visit the U.S. House of Representatives or the U.S. Senate, enter your ZIP, and look them up! Then draft a letter or call their offices to tell them how you think they should vote.

    2. The farm bill has an enormous impact on what we grow and eat. Click here to learn more about how this national legislation affects you.

    3. Ask where your food comes from, and buy local. Fresher, more healthful foods can be part of everyone’s future, but only if we create the demand for them. Asking for local food helps build a food culture that is based less on processing and commodities and more on nutritious food from small, sustainable farms. Visit Food Routes to find farms near you.

    4. Try grass-fed beef. Changing our foodscape will mean occasionally going out of our way to try something new. Raised on wild pasture rather than in confinement, grass-fed cattle are less fatty and need fewer antibiotics than their feedlot brethren. Visit Eat Wild to begin finding grass-fed options near you!

    5. Try avoiding high fructose corn syrup for a week. Our food system has a lot of extra sugars in it, and you can learn a lot about what you’re made of just by reading labels and avoiding the most common processed ingredients.

    6. Get educated. For up-to-date government resources about the farm bill, visit the U.S. Dept. of Agriculture farm bill website here.

    7. For information about how farm subsidies work in the U.S., visit the Environmental Working Group’s Farm Subsidy Database. If you’re concerned about community access to local, healthfyl foods, visit the Community Food Security Coalition.

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    Better idea, don’t drink sugary soft drinks at all. Sugar feeds cancer, no matter what it’s made from. Yes corn sugar spikes your sugar levels faster, but the real reason for the rise in obesity is that we consume more sugar than ever before. 40 years ago, people drank 1 or 2 cans of soda a week, now it’s more like 1 or 2 a day.

    Try drinking water, or lime flavored seltzer. It’s rather refreshing.

    What would they do with all that corn if we all just quit drinking soda?

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    Fair point, Kathy. But when I watch students or friends reach for the large soft drink each day, it would be nice to know that it’s “slightly” better for them. For many it’s a daily drink like a coffee.

    Actually when you ask what would they do with all of that corn if we all just quit drinking soda, that’s an interesting question because from the king corn documentary, it sounds like they couldn’t do much with it as the quality of that corn either allows it to go to feed for animals or to making corn syrup. I’m guessing a lot of it would get thrown away or added to cattle feed supplies, which that market probably couldn’t absorb such a bounce in supply. Eventually I’m guessing farmers would have to re-plant their fields for something other than that quality of corn. Wish there was an agricultural specialist here who could explain market forces better.

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Aaron With started this discussion on Jul 21, 2008

Links:

1. Washington Post article on environmental costs of HFSC

2. Wikipedia entry on HFSC

3. Sprol.com article on how HFSC became so widespread

4. The Double Danger of HFSC

5. San Francisco Chronicle article

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    There’s a national deli called Jason’s Deli that is grabbing some attention that the are removing all high fructose corn syrup from their food as of Oct 28. They are still working on the soda/pop offerings and are actually holding a vote about what people want. It’s got a neat video and actually lists each of their offerings that they had to change. It’s a lot.

    Here’s their press release

    Jason’s Deli Is First Restaurant Chain in U.S. To Remove HFCS in Food. It is also Free of Trans Fats and MSG
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    DALLAS, TEXAS /// OCTOBER 28, 2008 /// In an unprecedented move, Texas-based Jason’s Deli eliminated high fructose corn syrup (HFCS) from its food and an expansive deli menu. The company has procured new versions of breads, dressings, desserts – including their signature free soft serve ice cream – and dozens of other food items.

    The restaurant chain – which maintains a corporate office in Beaumont and regional offices in Dallas, Houston and Atlanta – feeds more than 30 million people a year in 25 states through more than 200 delis including Chicago, DC, Philadelphia, Atlanta, Houston, Dallas, Phoenix, Las Vegas, Denver, Austin, et al.

    “To our more than 30 million customers, we would like to announce that we have accomplished the rare hat trick for a restaurant chain with hundreds of units – eliminating artificial trans-fats, MSG and high fructose corn syrup in food,” stated Rusty Coco, an owner and the Executive Vice-President of Jason’s Deli.

    “Even though this was an enormous undertaking as high fructose corn syrup is pervasive in the food system, we found that removing HFCS actually makes the food taste better” said Coco. “We’re fighting The Battle for Real Food as the food industry has gotten addicted to cutting back on quality and cheapening products. Our aim is to serve the tastiest meals at the best prices; that by the way, happen to contain organic ingredients and no artificial trans-fats, MSG or high fructose corn syrup,” added Coco. “We challenge the entire restaurant industry to follow our footsteps. Create ‘clean’ food because consumers can taste the difference,” stated Coco.

    “By eliminating foods with HFCS, Jason’s Deli has become a leader among deli and restaurant chains,” exclaimed Dr. Richard Johnson author of The Sugar Fix and professor at The University of Colorado. “This should translate into healthier foods that carry much less risk for causing obesity and possibly diabetes. Let’s hope other restaurants follow suit,” he added.

    In early 2005, Jason’s became one of the first in the nation to remove artificial trans-fats from its menu. While the process took more than four years, it was streamlined because Jason’s Deli owns its distribution company so that it can negotiate with growers and manufacturers directly.

    The company has not yet made a decision about HFCS in beverages and encourages people to go to jasonsdeli.com/real in order to vote on how to move forward. For the past few months, the company allowed people to vote on its web site about the issue. With 1,000+ votes, so far 51% seek to replace HFCS sodas with ones without while 33% stated keeping HFCS sodas but adding more cane sugar products. Only 16% proposed staying the same. Jason’s Deli has been sharing the data with the major beverage companies.

    About Jason’s Deli: Jason’s Deli is a privately owned company that was started by a Beaumont family. Since its founding in 1976, Jason’s Deli has become the number one fastest growing fast casual restaurant chain with 200+ stores in 25 states, according to QSR Magazine (August 2008).

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Paul Foppe started this discussion on Nov 13, 2008

Okay, so a little light hearted post. Found this t-shirt that makes a good spoof of high fructose corn syrup. Yes, actually a t-shirt making a spoof of HCFS. I love the internet. It’s got everything.

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Aaron With started this discussion on Oct 1, 2008

These commercials trying to improve HFCS’s image are hilarious, depressing, and pretty confusing…

http://www.youtube.com/watch?v=YE5aSUcU3YA

They must be actually pretty concerned about people’s increasing awareness about the dangers of HFCS if they need to go on the defensive with commercials like this.

I can’t imagine that this actually helps convince people that HFCS is harmless. Anyone who already knows this is an issue is going to see right through it. And people who haven’t been exposed to the truth about HFCS are just going to have their curiosity perked & if they look into it at all they’ll find the facts.

Can’t help but feel that we’re not too far removed as a society from the 1950s ads defending cigarettes as healthy, such as this one…

http://www.youtube.com/watch?v=pZEEPNaoUG4

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Jonathan Tavennec Renich started this discussion on Oct 1, 2008

The problem isn’t the corn syrup. While it’s part of it, the real problem is the AMOUNT. Ever measured out 30-40g of sugar, liquid or not? It’s A LOT.

Corn syrup, fructose, cane sugar, whatever you’re going to drink just make sure it’s at a level we can handle without a health hit.

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    While the quantity is certainly a problem, its not the only problem, and its important that we realize that HFCS is indeed worse than sugar in many ways.

    From a health perspective HFCS goes directly to the liver & releases enzymes that store fat. The fat burning process is slowed & contributes more to obesity than sugar. Also, HFCS does not stimulate insulin production, which causes us to feel full when we’ve had enough, so people eat/drink more and more (as evidenced by the enormous size cups of fountain soda now available at most concessions). Research has linked HFCS closely with type 2 diabetes. Additionally, there is preliminary evidence that HFCS may be carcinogenic.

    But also from an environmental perspective, the proliferation of corn trade has devastating effects. In the US, corn subsidies have encouraged the proliferation of corn growth to dangerous levels. Where farms should be rotating a diversity of crops to promote sustainability they are increasingly economically incentivized to grow more and more corn at the cost of the environment, and as we find new ways to market all kinds of corn products like HFCS, the amount of corn in all areas of the average diet is alarming.

    Please read the links I posted for more information

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