According to results collected by NPD Group, the adoption of cellular data
connections by tablet users is falling over time as more users embrace a Wi-Fi-
only model for their devices. In spring of this year 60% of tablet owners used
only Wi-Fi on their tablets, but that figure has now grown to 65%.
NPD found 6 months ago that 5% of
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data connection, but that clearly wasn’t representative of tablet buyers since,
as the overall number has fallen fallen by 5%. The most likely explanation is the
high cost of a second data plan for a tablet, <a href=“http://www.xcphone.com”
title=“cheap phone”>cheap phonecoupled with the prevalence of Wi-Fi hotspots
and different usage patterns; you need to be able to receive a call on your phone
anywhere, but most people still view the ability to access data on a tablet away
from Wi-Fi to be something of a luxury.
Mobile networks have been hinting towards shared data plans to address this, and
starting sometime in 2012 it may be possible
shoes.com" title="Cheap Nike Shox ">Cheap Nike Shoxfor a single data plan to
support both a phone and a tablet – or in the case of a family plan, several
different devices. Mobile carriers may have to act aggressively if they hope to
draw in more tablet use to their networks, as tablets are still in the early-
adopter stage, a consumer group that is generally less price-conscious than
consumers as a whole.
If early adopters are already shirking data plans, then broader adoption may
depend strongly on cost. The advent of inexpensive smaller Wi-Fi tablets like the
Kindle Fire may already be showing what a more mass-market approach is to
tablets.
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