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- THE PITCH
Bacardi is the largest privately-owned liquor company in the world. Much of its success can be owed to the Cuban trade embargo, which makes it difficult for competitors to enter the US market. In 1996, Bacardi lawyers were influential in expanding the scope of the Cuban embargo, a move that was condemned by human rights groups, the WTO, and most of the international community.
In 1999, Bacardi went as far as to draft a bill to ban distribution of their Cuban-based competitor Havana Club. The legislation is still in place.
In addition to this, Bacardi funds the Cuban American National Foundation (CANF) which is a right-wing organization that has sponsored terrorism by Cuban exiles against the Castro government, including a 1976 bombing of a public airliner that killed 73 people.
There are plenty of great alternatives on the market including Appleton and Cruzan. It is not worth supporting one of the world’s most despicable companies for what amounts to a mediocre product.
Launched over 4 years ago