To Tony Mac: Its true that if Bono retires RED doesn’t go away. I don’t expect I could ever really get enough people to join to make Bono retire, OR to get RED leadership to decide to end RED. I chose to target Bono in this campaign because he is the symbolic leader of RED, and his charity work before RED was similarly problematic.
As for the other recent posts, I’m not going to respond to the various insults that have been thrown my way, as I’ve already stated that I’m trying to make this a productive discussion space to clarify the issues surrounding RED, however I will clarify a couple of misconceptions. First of all this is not a money-making scheme. People are only charged if it tips, in this case if Bono retires, and then a check is sent directly to the recipient, in this case the Global Fund. That’s how fundraisers on The Point work.
As for this campaign’s potential ability to prevent a lot of people out of getting medicine, I suppose that’s implying that if it succeeded in making Bono retire, that RED would also cease to exist and the money it generates for the Global Fund would not make it there. Well as Tony Mac aptly pointed out, even if this campaign succeeded it wouldn’t necessarily stop RED, although I sure wish it would because I think RED does more harm than good. But if it did succeed it would mean we would have raised so much money that Bono would have thought he couldn’t raise more himself, so in that sense we’d be sending even more money to the Global Fund than RED has. Of course, this is very unlikely to happen, as I am certainly not going to launch a $100 million marketing campaign to compete w/ RED. But in spite of my lack of a marketing budget this campaign has managed to grab a lot of people’s attention online, and that’s because I think the criticism laid out here of RED and of Bono’s ineffective philanthropy efforts resonates with a lot of people. I’m happy to play any part in spreading awareness about the problems with RED & maybe get some people to think twice about the best way they can use their consumer power for good, and I’m glad to have made a little space here for those people who are upset with RED and what it represents to aggregate their discontent in this growing pot of funds. Even if we don’t raise enough to get Bono to retire (and don’t count us out yet), hopefully he or other celebrity philanthropists will take notice that there are a lot of people who won’t stand for this kind of ineffective, misleading, counter-productive philanthropy efforts, & reconsider the best way to use their position of influence in the future.








