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Hey -
Great idea for a campaign — I’d suggest you raise the tipping point through.
BofA is too huge to care about 100 upset customers. Members will know that, and therefore be less likely to participate. You want to use the tipping point to create an environment where people feel like their participation will actually force a change.
Figuring out a tipping point is a question of cost and benefit. First, try and figure out how much BofA benefits from their offensive policy (maybe look at how much they make in fees per year — I think these data are available). Then, decide how many people leaving BofA will neutralize that benefit. That’s your tipping point.
Sometimes getting the data to form a compelling campaign takes a little work — that’s why we have the problems section of the site. You can go there and discuss your concern with other people in our community and you can collaborate on forming the most effective campaign. Looks like there’s already a problem for overdraft fees.
Hope that helps! I think you’ll have more success if you raise the tipping point. It’s less important that a campaign tip than that when it does tip, it creates a force that will solve the shared problem.
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